Meet Pardot: Smarter marketing automation on the world’s #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.

Pardot’s lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.

Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot Marketing Automation.

ActiveCampaign is a category-defining Customer Experience Automation Platform that helps over 100,000 businesses in 161+ countries meaningfully connect and engage with their customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

The AlumnIQ Platform is designed for today’s engagement environment: mobile, integrated, personalized, and measured in every imaginable regard.

• Segment your audience using the data and filters you’re familiar with.
• Prepare messages using merge fields, flexible templates, and a powerful media library
• Preview and test your message on screen, on your mobile device, and in your desktop mail client
• Schedule delivery with your peers – the calendar shows all past and future activity in one place
• Analyze performance per-message and in aggregate
• Real-time feed of opens, clicks, unsubscribes, and bounces can be piped right back to your CRM system of choice

Encompass by iModules is the leading SaaS Constituent Engagement Management provider for educational institutions.

Our interconnected suite of modules transforms how institutions create relevant constituent experiences and achieve fundraising success through web content management, marketing communications, online giving, event management, e-commerce, and social media integration. We integrate data, content, and strategy to drive participation and financial growth, while increasing operational efficiency.

Our expertise and exceptional customer service combined with our passion for web technology deliver meaningful results in marketing communications, giving, memberships, and stewardship for educational institutions. With more than 800 clients reaching over 116 million constituents, iModules has been an industry leader since 2002 by partnering with institutions worldwide to achieve their missions.

Enjoy integrated, multichannel alumni engagement.

Use Blackbaud NetCommunity’s comprehensive online alumni management system to gain a deeper understanding of your alumni relationships, execute multichannel engagement strategies, and eliminate tedious back-office tasks.

Connecting with your audience has never been easier with Campaign Monitor’s straightforward email marketing and automation tools.

EASE OF USE
Customize any template or design to showcase your brand using the simply powerful drag-and-drop email builder—no coding required.
COMPLETE CUSTOMIZATION
Display your brand at its best with precise adjustments to every aspect of your campaign in the email builder.
MOBILE OPTIMIZATION
Every template is responsive to mobile devices so you can send knowing your campaigns look great everywhere.
TEMPLATE MANAGEMENT FOR TEAMS
Allow your email designer to lock sections of the template so that your team only updates what you want them to — ensuring your brand style and business critical information all stay intact.

We’re more than email marketing. We’ve got everything you need to market your business online, all in one place.
Use our intelligent Website Builder with ecommerce store to create a professional website in minutes, and sell products, services, or gift cards – no tech skills required. Our Event Management tool helps you sell tickets to virtual classes or fundraisers, and manage online events. Plus, get found on Google with our search engine optimization (SEO) tools.

Manage email campaigns and schedule social posts on Facebook, Instagram, and Twitter. Add targeted landing pages to email and social campaigns to drive sales or direct your audience to your website. Our detailed reporting helps you know what’s working, so you can do more of it.

Build awareness with targeted social ads. Find new customers on Google with our AI-powered ad generator. Keep the conversation going with email automation, abandoned-cart emails and segmentation features that help you get the right message to the right people. The best part? You’ve got all the tools you need, working together in one place.

For email marketing campaigns and newsletters with tracking, reporting and analytics

LISTSERV Maestro is an enterprise email marketing solution and allows you to easily engage your subscribers with targeted, intelligence-based opt-in campaigns. It offers easy tracking, reporting and list segmentation in a complete email marketing and analytics package.

Mailchimp is an all-in-one Marketing Platform for small businesses. We empower millions of customers around the world to start and grow their businesses with our smart marketing technology, award-winning support, and inspiring content.

As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Millions of businesses and individuals – from community organizations to Fortune 100 companies – trust Mailchimp to connect with their audience with the right message, at the right time, in the right place. 

Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy.

Easily create signup forms for your site or social media. Upload your own lists. Customize our built-in database to segment and organize recipients.

Track who opens mailings and clicks links so you can identify your most engaged followers and prospects and track which messages resonate.

Simple, powerful editing tools. Create great-looking emails quickly and easily. No programming or graphic design skills required.

Build a time-saving, business-building marketing machine by automating follow-up emails and integrating MarketVolt with other applications.

Send emails with confidence to lists of any size. Simply click “send.” We take care of the rest so you can rest easy as your emails reach the inbox.

Intuitive Email Marketing
Blackbaud Online Express makes creating and sending mobile-responsive emails easy.

Reach your constituents quickly with pre-designed, mobile-friendly email templates created specifically for nonprofits
Create appealing emails with an easy-to-use drag-and-drop editor, so you can add, remove, or revise content on the fly
Make sure your message creates an impact by targeting your emails to distribution lists created in Blackbaud Raiser’s Edge NXT
Track the progress of your online initiatives with instant insight into how your communications are performing