21st Century Fundraising – Direct Mail: Start Looking at Your Appeals from Your Donor’s Perspective

Direct mail continues to generate significant revenue for many institutions, yet many don’t focus on it as they once did. The reason? They’re convinced that, in an increasingly mobile society, “No One Reads Mail Anymore”.

In this session, we take exception to the belief, “Direct Mail Is Dead”,  by challenging you to see things from your donor’s perspective. We’ll suggest strategic shifts in the way you engage current and prospective donors to ensure your mail program remains a viable (and cost-effective) source of annual giving revenue in FY22 and beyond.

Paul Berry
Annual Giving Direct Mail Strategist
Cape Cod Mail Group

Paul Barry

A nationally recognized authority on annual giving direct mail solicitation, Paul’s career spans 48 years, including 27 years with Perrone Group, where he served as President and Senior Strategist. He has partnered with more than 200 higher education and healthcare Institutions; helping them to improve the performance of their mail programs.

He’s a frequent speaker on the topic of direct marketing best practices and a recipient of numerous CASE Stellar Speaker awards. He founded Cape Cod Mail Group, in 2018, for the sole purpose of helping institutions enhance the performance of their direct mail programs.