21st Century Fundraising: Know Your Naming Opportunities

Have you ever lost track of an in-kind gift, picture, or plaque? If a donor randomly drops in, how easily can you find their named brick, room, or chair? Do you have a complete inventory of all your donor’s gifts and locations?

What good is a named space if you can’t tell a donor where to find it? How do you know which spaces are available for funding?

Named Spaces offer one of the best ways to recognize past and inspire future donors. But do you have the tools to effectively manage them?

In this webinar, we shared what it means to manage Named Spaces in the 21st Century.

The days of keeping track of your naming opportunities in Excel are over. No more sending student workers around campus to take photos of plaques. A modernized CRM connects all the pieces and gives you an all-encompassing view of your named spaces, from engraved bricks to convention centers. The tool we’re going to show off lets you:

• Track all the important details about your naming opportunities
• See a map view of all your named spaces
• Connect these spaces to facilities, giving you a complete and granular view
• Attach photos, pertinent documents, donors, and donation records to your named spaces

…and more. The best part? You can do it all in one place.

Peter Lienhard
Vice President of Technology
Sleek Consulting LLC

Peter Lienhard

Peter Lienhard has been working in Advancement since 2003, leading higher education teams in various roles including Director. He is a regular speaker at CASE and has received several industry awards. Peter is a certified Salesforce Administrator and has extensive technical experience. He has an intimate understanding of the Advancement industry and applies this knowledge to all of the development work that he oversees. His genuine nature is appreciated by the Sleek customers and they often specifically ask for his involvement.