How much of your gift officers’ time do they actually spend meeting with donors? Probably not enough. And a lot of that comes down to the toolset you provide them.

In this webinar, we looked into what gift officers are truly thinking and what they need to succeed. We explored how your Advancement Services team can become a complete partner, supporting fundraisers whether they’re on the road, in the office, or meeting with prospects. We shared specific strategies to enhance your support for gift officers and debunk common myths and stereotypes. We also highlighted QSS for Salesforce, the leading solution for streamlining operations, and discussed how technology, strategic tools, and data solutions can empower your team and maximize fundraising success.

Together we:

  • Explored how Advancement Services can support fundraisers in all environments (on the road, in-office, onsite with prospects)
  • Identified strategies for better partnership between gift officers and Advancement Services
  • Debunked common myths and stereotypes about gift officers’ roles
  • Learned actionable ways to provide meaningful support for fundraising success
Peter Lienhard Profile Picutre
Jason Long
VP of Marketing and Sales
Sleek Consulting LLC

Jason Long

Jason Long began working in Advancement at his alma mater, Western Michigan University, in 2011 and oversaw alumni communications, advancement services, gift processing, and web user experience as the Associate VP of Advancement Operations. He led the WMU Advancement transition from legacy data systems to Salesforce in 2018 with attention to improving processes, maximizing return on investment, and minimizing change management needs. As a certified Salesforce Administrator, Jason has experience in leveraging the CRM platform to increase donor participation through collaboration and personalized user experience for online giving, event registration, community development, and marketing outreach. Jason is committed to process improvement and data automations that allow advancement professionals to focus on productivity rather than managing tasks.

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